Impact of innovation and creativity on the organizational strategy processes products and services

One of the first strategic moves was to concentrate on the process and products that Apple would be profitable with. What schools are encouraged to do is to find out what kids can do across a very narrow spectrum of achievement.

In all three of the examples innovation modified the business strategy to result in competitive advantage, meet and exceeding the expectations of the customers and provide the organization with future growth.

Another innovation process suggested was new technology exploitation NTEas suggested by Bigwood, which resides somewhere between new product development and "pure science.

Value network

That creativity must be tempered by the discipline to capture the ideas generated by creative employees and by systematically determining which ideas can be turned into innovations, and how. In many cases, radical innovations entail the creation of a new business model. Examples include the original iPhone, magnetic resonance imaging MRI and the telephone.

Industry structures change in response to growth and changes in the marketplace. Some typical ones are listed below. Companies will have to downsize and re-engineer their operations to remain competitive.


In either case, managers must develop processes to encourage and guide the changes taking place. Where all stakeholders co-produce value. In practice, firms find that there are two more substantial reasons that make it clear that a better set-up to simultaneously run exploration and exploitation is needed: National Research Council in Washington, D.

For example, the small firm Apple Computer appeared to turn out many more innovations in the s than its large rival, IBM, but in the s, IBM used its huge resources to regain technological dominance in computers while Apple floundered. The screening process can be made easier by assigning a facilitator from outside the organization who can help guide the initial idea through the organization's systems, as well as act as an advocate for the idea.

Small firms have very streamlined organizational structures that have few layers of management, and managers are multi-functional; i. For example, the banking industry has reduced the cost of serving its customers by using technologies such as automated teller machines, toll-free call centers, and the Web.

Most businesses focus on only a few areas where innovation can make a difference, i. Both 3M and W. These innovation-specific management discussions may also be useful to reaffirm a set of specific values concerning innovation. Just as when the desktop was introduced and all the applications that come with it, the Surface will once again change the way in which people conduct business, interact with one another, shop, search for information, and entertainment.

Answering them formally may generate new perspectives. The technology behind Surface is called multi-touch and has been under development for at least 25 years.

The methods for organizing this set of people to bring a new idea from the laboratory to the marketplace form the basis of the discipline of innovation management.

In addition, they are effective at putting together a cross-functional team to help develop all aspects of the new idea.


However few detail in an explicit fashion what this means practically. During the s, Apple came back strongly with innovative designs and technology, such as the iPod, and made big waves in the consumer arena.

Process need innovations are those which are created to support some other process or product. Internal[ edit ] Internal value networks focus on key activities, processes and relationships that cut across internal boundaries, such as order fulfillment, innovation, lead processing, or customer support.

Existing innovation management systems are not designed to support radical innovations. Over the next 20 years, this snowball process launched the momentous startup-company explosion of information-technology firms. It may be more accurate to say that small firms are better organized to handle specific types of innovation compared to large firms.

impact of innovation and creativity

Second, managers need to identify what category an innovation falls under, since each type of innovation has its own challenges. The number of patents issued and granted is one of those leading indicators — and not an overall innovation performance indicator as some companies believe!

Lagging indicators, which measure process results, typically on the basis of market or financial performance. Without clear mandates from top management, most organizations will naturally search for value within their current industries and markets. Table 1 Technology vs.Whenever a business enterprise is established, it either explicitly or implicitly employs a particular business model that describes the design or architecture of the value creation, delivery, and capture mechanisms it employs.

Keywords: Impact of innovation, innovative organization, innovative organizational population, organizational community, organizational demography; research framework.

Introduction While private sector, non-profit sector and public sector innovation has been vigorously promoted for two generations, the impacts of innovation have not been determined. A while back, I developed a model of “the 7 dimensions of innovation” as a tool to help clients orient themselves to the innovation topography – to identify where they are in relation to the innovation landscape, as a starting point to developing their innovation strategy.

impact of innovation and creativity

Rather than reflexively importing innovation best practices, managers should adopt a tailored, end-to-end approach to generating, converting, and diffusing ideas. Organizational ImpactOrganizations use innovation and creativity to transform, reinvent, transition and modify the services and products they offer in order to accommodate the market needs and demands.

Change is difficult for organizations that do not 5/5(1). Mar 15,  · The world is beset with enormous problems. And as a nonprofit, NGO, foundation, impact investor, or socially responsible company, your organization is on a mission to solve them.

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Impact of innovation and creativity on the organizational strategy processes products and services
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